Growth Engine
The daily Runbook optimizes what you already run. The Growth Engine is the other half: an ASIN-led expansion layer that finds and activates new advertising opportunities — from your best products, on Amazon's own recommendations, and under the same Guardrails and Approval Gate.
Optimization and expansion are different jobs. The Runbook tunes your existing campaigns every day; the Growth Engine looks for new ground to take. It runs on its own schedule, separate from and after the daily Runbook, so growth never disturbs your daily optimization.
Seeded from your strongest products, the engine pulls Amazon's own recommendations for new Sponsored Products keywords, product targets, and category targets, plus Sponsored Display targets — then routes each into a clean destination (a dedicated growth ad group, or an existing category campaign) rather than crowding your working ad groups.
It only expands from products economically important enough to fund growth, skips generic low-relevance terms, and checks the whole account for duplicates and cannibalization before adding anything. Every launch bid is capped by that product's economics — growth can explore, but never above what the product can convert profitably — and every candidate carries a confidence score.
Each expansion becomes a Manifest action, bounded by your Guardrail Policy, dry-run first, and approved at the same gate — web or Telegram — then executed through the same engine and reconciled afterward. Auto-approval is opt-in and stricter here (it can require AMC assist support). And campaign creation is advisory-only: the engine suggests new campaign structures with launch bids and rollback notes, but never creates a campaign on its own.
At a glance
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Start in Shadow Mode for free, or take Hosted Starter for a 30-day trial — approve from Telegram, execute safely, reconcile everything.